What is Vision and Mission ?

Bismillahirrahmanirrahim

Assalamu’alaikum w.b.t.

Peace and blessings be upon The Prophet Muhammad SAW, His family and friends.

Alhamdulillah,

In this week 2,

We have learned about the business vision and mission.

Not only the business. Every person has their vision and mission, right?

Okay, let’s I tell about what is vision and mission.

Vision statement should answer the basic question, “What do we want to become?” Basically, vision is short, and preferably one sentence. Such as,

“I want to be a businesswoman in the future”

Or perhaps, “I want to become a successful entrepreneurship one day”

 This vision must be achieved neither in short-term, below 1 year, mid-term, 1-3 years or long-term, 3-5 years. 

Whereas, mission statement is a declaration of an organization’s “reason for being”. In other that, mission is what an organizational is and why it exists. And the answers the pivotal question “What is our business? The nature of business it is in, and who are our customers it looks to satisfy”.

It is also called a creed statement, a statement of purpose, a statement of philosophy, a statement of beliefs, and a statement of business principles.

For example, we want to build company which produce product likes hijab for female and other clothes for male. For this product, we will produce quality clothing standard and comfortable to the user. Focus on how to dress according to the Islamic Syariah. And everything we do, we strive to act honestly, trustworthy, and easy to talk. No fraud and interest.

The Important of Vision and Mission Statements

Why need for vision and mission?

1.       To ensure unanimity of purpose within the organization.

2.       To provide a basis, or standard, for allocating organizational resources.

3.       To establish a general tone or organizational climate.

4.       To specify organizational purposes.

5.       5. To facilitate the translation of objectives into a work structure.

There are many benefits having a clear vision and mission, which is:

1.       Achieve clarify of purpose among all managers and employee.

2.       Provide direction.

3.       Achieve higher organizational performance.

4.       Achieve synergy among all managers and employees.

5.       Motivated organization worthy of support.

Once we put our mission, we also should know about mission statement components which important to achieve the goals.

1.       Customers-Who are the firm’s customers?

2.       Products or services-What are the firm’s major products or services?

3.       Markets-Geographically, where does the firm compete?

4.       Technology-Is the firm technologically current?

5.       Concern for survival, growth, and profitability-Is the firm committed to growth and financial soundness?

6.       Philosophy-What are the basis beliefs, values, aspirations, and ethical priorities of the firm?

7.       Self-concept-What is the firm’s distinctive competence or major competitive advantage?

8.       Concern for public image-Is the firm responsive to social, community, and environmental concerns?

9.       Concern for employees-Are employees a valuable asset of the firm?

Here, I want to give an example of mission statement of "Lembaga Tabung Haji (LTH)", Malaysia which is familiar with the organization produce a service to help the Muslim community in the country to fulfill the Fifth pillars of Islam, perform Hajj at Makkah and Madinah.

Vision

Pillar of Ummah’s economic success; excellence Hajj management

Mission

In achieving TH’s vision, they pledge:

1.       To strengthen the ummah’s economy.

2.       To remain active in seeking strategic investments locally and globally to ensure sustainable and continuous growth.

3.       To manage and enrich depositor’s funds.

4.       To continuously give excellent services.

5.       To facilitate and assist pilgrims in achieving mabrur hajj.

6.       To provide competitive, halal and toyyiban returns.

For the conclusion, vision and mission are important to create the framework and give inspiration our organization and its employees need to successful.  An old Japanese proverb eloquently states the important symbiotic relationship between vision and action. 

“Vision without action is a daydream. Action without vision is a nightmare”

Enough for this week. See you again.

Assalamu'alaikum :)